Digital media, including web, social and mobile technologies, has dramatically affected and expanded the ways in which we communicate, and is no longer a simple task. Selecting the right communications tools depends upon on the task and the communications itself. 

The digital transformation that the society is undergoing affects both trademarks way to communicate and promote itself. There is a great need for strategic expertise in the interaction between business, offering, customer and technical possibilities, and therefore it is necessary to design strategies for the digital age we are in.